olfactorialist.com is official media partner of Fragranze N.8. I am looking forward to provide you with the latest news from Florence!
From Friday to Sunday, September 10 – 12, 2010, Pitti Immagine presents Fragranze N.8, the fair event dedicated to the best the world has to offer in artistic and selective perfumes and the evolution of olfactory culture. The Stazione Leopolda will be the showcase for the most exclusive essences, bodycare and wellness products, as well as the latest innovativeness in cosmetics and scented accessories. Here you will find outstanding craft quality, one-of-a-kind items and sophisticated offerings from the finest brands on the international scene. Fragranze will also be accompanied by a full calendar of events – special previews and press conferences – organized by Pitti Immagine and the exhibitors, that will turn the spotlights onto the world leaders in essences and contemporary lifestyles.
Nearly 160 brands will be at the next edition, including: Abanha, Acqua di Stresa, Annayake, Bakel, Calé Fragranze d’Autore, Caron, Casaroma, Czech and Speake, Etat Libre d’Orange, Face Stockholm, Floris, Georges Feghaly, Gianna Rose Atelier, Heeley, Honoré des Prés Paris, Il Profumo, Jacques Zolty, La Maison de la Vanille, L’Artisan Parfumeur, Laura Tonatto, Lorenzo Villoresi, Lubin, Mark Buxton, Memo Paris, Mona Di Orio, Montale – Paris, Nez a Nez, Nobile 1942, Officina De’ Tornabuoni, Officina delle Essenze, Opalis, Simone Cosac Profumi, Solange, Tauleto Fragrance, The Hypenoses, Vero Profumo.
And amongst the new entries: Dr. Bronner’s, Dr. Vranjes, Mad et Len, Technique Indiscrete, Washington Tremlett.
Sissel Tolaas, the Norwegian scientist, artist and scent provocateur has been invited to attend this edition of Fragranze N.8. She will hold a lecture and present a special installation entitled “FEAR”, that will “show” how a body’s smell is a real, and invisible tool of communication.
Working in her Berlin laboratory where she has put together a “scent library” of nearly 7,000 smells, along with her creations and artistic performances, Ms. Tolaas is engaged in an unusual olfactory educational project – to train people to recognize, accept and define the smells of places, things, bodies and emotions.
Also in the pipeline is the second edition of the “Profumo del Futuro” (“The Fragrance of the Future”), the forum on the scenarios of olfactory culture produced by Pitti Immagine and Futuretaste, the analysis and consultancy company specializing in lifestyles, with support from Givaudan, the French company and world leader in the production and distribution of essences and flavors for the food, cosmetic and fragrance industries.
„Il Profumo del Futuro/2010“ will be in two sections: Scenarios, dedicated to the analysis of important consumer trends for the upcoming year in the field of perfumes and flavors. Givaudan’s research will combine classical analysis methods with the use of comments from the most knowledgeable blogs and social networks that focus on fragrances: a revolution in methodology bringing into play the increasingly present voices of these times. The second part will be the Talk Show – coordinated by Davide Paolini, the presenter of Futuretaste, along with Luigi Consiglio – where Italian and international personalities and experts from the world of quality perfumery, food and wine, fashion, design and communication will discuss the results of the research.
Open to the public
On Saturday, September 11, 2010, all fragrance enthusiasts will have the opportunity to enter this world, learn about its exclusive products and participate in the special events.
September 10 – 12, 2010
Viale Fratelli Rosselli 5
Opening hours: 10.00 a.m. – 6.00 p.m.
Free admission for members of the trade.
Open to the public on Saturday, September 11, 2010: admission € 10