Do you remember the Coco Chanel commercial with Vanessa Paradis from the 90s? No? click here to see the video
That’s what I was reminded of when I read about the new Avery Store in London, a project of the Dutch designer Lilian Driessen and wife of Alessandro Gualtieri, the nose behind Nasomatto. The name Avery is a pun on the term ‚aviary‘, a large enclosure for confining birds. Driessen has used all things to do with birds as her inspiration. These animals provide the perfect metaphor for perfume because scents travel weightlessly through the air.
The perfumes are presented on a beautiful rococo dressing table with shapely birds feet. The whole setting is kind of ‚Alice in Wonderland meets Salvador Dali‘ with lots of interactive technology to stimulate our senses, like screens or a birdsong soundscape. Welcome to the wonderful world of Avery! I have to visit this store as soon as possible.
The store sells Profumi del Forte, Morgane Le Fay, Andrée Putman, Boadicea The Victorious, Stillyness, Carthusia, I Profumi di Firenze, Nasomatto, Nez à Nez, Boellis and a new range of candles from France – The Hype Noses.
27 Avery Road, Mayfair
London W1K 4AY
There is also an online store!