Florence is not only a fashion capital but also it’s the city of perfume these days! My day started with a short stopover at the Officina Profumo-Farmaceutica di Santa Maria Novella on my way to Fragranze. At the fair I spent hours and hours sniffing new fragrances and talking to perfumers. Back in my hotel I am overwhelmed by what I have smelled today – so many new perfumes and impressions!
Fragranze is the place to be if you are interested in that „special perfume“. All important niche brands from all over the world are presenting their fragrances in the beautiful Stazione Leopolda in Florence. And all the perfumers are there in person: the gentle Keiko Mecheri, Swiss perfumer Andy Tauer, French genius Pierre Guillaume (Parfumerie Générale), the absolutely passionate Ineke Rühland (Ineke), the king of purism James Heeley (Heeley) – or the revolutionary Libertin Louison who can explain his line Technique Indiscrète with so much passion that I fell in love with each single scent. That’s what I think represents zeitgeist.
My picks of the day are:
Keiko Mecheri: the new men’s fragrance Les Zazous with woody notes, rose, lavender, amber and spices – what a wonderful scent! And I tried an older fragrance I didn’t know before and I fell in love with – Cuir Cordoba – a wonderful leather scent for both men and women with notes of suede leather, iris butter and cedar. Warm and comforting. Perfect when the days start to get chillier. In Berlin summer is over and I am thinking this could be my autumn scent.
